Affiliate Marketing is glamorous, isn’t it? It has made some people filthy, stinking rich while it’s made other people poorer than they could have ever imagined.

The reasons for one person’s success and another person’s failure are hard to pinpoint, but in most cases, a successful affiliate campaign has one distinct advantage over an unsuccessful one. Namely, that person chose a good product to market.

Now, before we even begin to discuss how to choose a good product, I should say that there is no hard and fast rule to choosing a product. In fact, trying to choose a product is akin to asking an architect if the house he’s designing will be comfortable. It could be, but it all depends on who is going to live in the house and what their definition of comfort is.

Picking a product is very much the same way. While anyone with an ego will tell you that if you market your product correctly, you can sell anything to anyone, let’s be honest. It’s easier to market a product to the correct market than to an incorrect market. Affiliate marketing is hard enough, why make it even harder?

Marketing is all about finding the correct market for a particular product and packaging it in the most attractive way. So when looking for a product, you should first search for a market and say to yourself, what does this market need?

After identifying a market, there are a couple of keys to finding a good product to capture that market.

I like to call these keys the three P’s.

P #1 – Product Quality
P #2 – Proven Seller
P #3 – (Sales)Page Conversion

P #1 – Product Quality
You want to find a product that is of a decent quality. Unfortunately, there are a lot of poor quality products available on the internet. Make sure the products that you endorse are the bread and butter of the industry. If your customers aren’t happy with the products that you recommend, they won’t come back for more.

P #2 – Proven Seller
Why beat your head against the wall trying to market a product that doesn’t convert well? Take a product that is a proven seller and you know that as long as you do your job well, you’ll see some sales.

P #3 – (Sales)Page Conversion
Make sure the product you are looking to market has a great sales page.

Notice I didn’t say a decent, good or an interesting sales page. You want a sales page that will convert your customers into sales. Don’t leave these things up to chance. Since you have the luxury of choosing between hundreds of different affiliate products, pick one that you can be comfortable putting your faith in.